Blood Orange Iced Tea

Brief - Redesign a scamp for three different audiences using the principles of visual communication. 

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Implementation - I used a scamp from a first year project where I created a brand extension for HBO into the tea market.  For this particular scamp, I created the concept "Blood Orange Iced Tea" from the HBO show True Blood. 

I then recreated the scamps for 5-11 year old's, 18-35 year old males and 35-55 year old females.